Entries have opened for the Australasian Catalogue Association’s (ACA) 27th Annual Awards.
The programme attracted over 740 entries and 750 attendees last year and organisers see this year’s awards heating up with increased focus on effective retail marketing and some new categories.
Kellie Northwood, chief executive of the Australasian Catalogue Assoication, says, “This year we have worked through our community stakeholder feedback and offer some new award categories – we are thrilled to include a new Point of Sale and In-Store category as well as a stronger focus on Custom Publishing and Magalogues sector.
“Over the past quarter we have met with 127 stakeholders across the retail and agency community, it was very clear that point of sale is strongly linked to other retail campaigns, including catalogues and magalogues. From this we have developed the category and added Point of Sale.
Award entries close on June 8. Judging in Melbourne will take place from june 25-28; in Sydney from July 2-4; and in Auckland on July 6.
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Categories range from Home to Fashion, Cosmetics and Pharmacy to Recreation and Leisure, B2C to Retailers, Digital to Direct Mail, a category for retail and letterbox marketing campaigns. Organisers say annual rivalries between big retailers continues whle boutique retailers demonstrate their expertise in retail marketing strategy and brand positioning.
Judging looks at each entry based on the merits of effectiveness and campaign success. Judges incldue senior creatives, retail marketers and industry stakeholders to determine finalists and ultimate winners.
Winners will hear their names announced during the awards night held at the Melbourne Convention & Exhibition Centre on September 7.
Northwood adds, “Year after year, the awards continue to be a celebration of a vibrant and growing industry. Last year saw Kathmandu take home a bag of winners along with Noel Leeming and Convertibles, Flooring Xtra, and Lush. New Zealand has certainly raised the bar and are not restricted to the New Zealand category only.
“This year, New Zealand and Australian entries will be evaluated in open Judging really moving the awards to an international achievement. We always look forward to celebrating with the entire industry on the night and this year will be very exciting.”