Roland DG unveils desktop DTG

Roland DG unveils desktop DTG
Compact direct to garment printer creates personalised graphics on a range of products

Roland DG has launched a new desktop direct to garment printer which makes it possible to print personalised messages directly on cotton-based products.

Aarque supplies Roland DG in New Zealand and will have these new printers available in April.

The company says it has designed the Versastudio BT-12 for on demand personalisation. Etsuo Harada, division president of Coto Business Division for Roland DG, says since the 2003 introduction of the Versacamm SP-300, the company has seen an increase in the use of inkjet printers for custom made apparel and other printed fabric goods.

He says, “More recently in store personalisation services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division developed the new DTG printer.”

For use on the A4 size printer, fabric needs to contain between 50 to 100 per cent cotton. It can print full colour graphics including photos, logos and text on items such as t-shirts, bags and interior decorations.

Harada says the Versastudion BT-12’s compact 399mm×760mm size and price point make it an affordable option. He says, “Consumer behaviour has been shifting from consumption to experience due to the diversification of consumer values. As a result, businesses have an opportunity to offer high-value merchandise such as personalised products to meet customer needs and desires.

“Our goal is to provide our users with tools that help deliver a distinct experience and quality time for their customers and to transform their imagination into reality.”

Roland DG says when combined with cotodesign print management and design software, the B12 can offer a complete design, order and print management solution.

Source: NewZealand Printer

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