“The rebranding of Raflatac and UPM Rafsec reflects UPM’s strong commitment to the labelstock and RFID business areas and the combining of UPM Rafsec under the UPM Raflatac brand. UPM Raflatac will be more clearly part of UPM as a whole. The new name enables us to benefit from all the solidity attached to UPM – a name that stands for the world’s leading forest products company,” says Heikki Pikkarainen, President of UPM Raflatac.
According to Heikki Pikkarainen, Raflatac is already a major global player, and bringing in new-generation RFID products under the same roof further strengthens the prospects for global growth.
“Customers will now be offered an increasingly extensive product range under a single brand. UPM Raflatac will continue to supply its customers with the same familiar products and services as formerly provided under the Raflatac and UPM Rafsec brands,” says Pikkarainen.
