Mellow Colour has signed distributor agreements for its ISOLithO Precision-Colour Quality Control System in Asia Pacific and Europe, following widespread success in the UK.
The company is hoping that IPEX will serve as a platform for more internationalo partnerships after signing up new distributors in Australia and Scandanavia.
DES, one of Australia and New Zealand’s providers of integrated digital imaging solutions for the professional printing industry, has signed a distributor agreement for Mellow Colour’’s ISOLithO range of products. Sales and support is handled by Chromaticity Australia, a provider of colour management training, technical support and consulting services.
“DES now has a marketing advantage in colour critical printing. As the exclusive distributors of a superior product, we can offer a unique package that our competitors don’t have access to,” says David Crowther, director, Chromaticity Australia.
“ISOLithO has been successful because it is not just measuring colour in comparison to an irrelevant chart – it is an international benchmark, giving Australian printers a standard comparable to anywhere else in the world.”
The benefit of the Mellow Colour system is that it provides an international standard enabling printers to compare jobs at different sites or with customers, locally or internationally. Its user-friendly design allows small files containing the reports to be easily transferred anywhere by email, making it a very accessible and user-friendly interface.
“Over the next few months, we will continue to build on the UK success while extending our focus to distribution abroad,” says Alan Dresch, Founder, Mellow Colour.
“Forging relationships with local distributors is key for Mellow Colour – they understand the needs and requirements for their markets and are best placed to advise and educate customers on the products benefits. We have a product that is responding to a need in the market for consistent print appearance, job-to-job and device-to-device. ISOLithO has been proven to deliver a more efficient workflow, reducing downtime, cost, and waste, while improving customer satisfaction. We need to communicate this to the worldwide audience.”
The concept of using ISO12647 to rationalise and streamline print production has also rapidly taken hold in Scandinavia. Since January 2006, the graphic arts consultancy Medit Consult, with offices in Copenhagen and Aarhus, has been distributing ISOLithO in Scandinavia.
