Packaging Summit Europe will combine a two-day conference and exhibition in early July in Amsterdam, focusing on the critical packaging issues facing today’s brand owners and the solutions needed that will ensure the efficiency and profitability needed to succeed in this market place.

The event will bring together contract packers, packaging designers, logistics, materials suppliers, warehouse and distribution services and specialised packaging and printing suppliers who can meet the outsourcing requirements of today’s brand owners.

The summit will give companies the opportunity to source suppliers of packaging solutions including services and materials.

The programme will offer delegates the chance to hear case studies and expert opinions on future trends in packaging solutions affecting a variety of industry sectors from food and drink to pharmaceutical and cosmetics to name a few. Unilever’s Global Packaging Manager, Richard Inns will focus on trends in the European packaging industry and will talk about the latest innovations and next generation products being developed to satisfy consumer needs.

Arno Melchior, Global Packaging Director at Reckitt Benckiser will deliver a presentation on the ’Globalisation of Packaging’ identifying opportunities, threats and barriers to launching products on a worldwide scale. He will also cover compliance issues and look at ways to tailor solutions for local customs and tastes.

Beiersdorf’s Director of Corporate Packaging Management will take delegates through the various stages involved in launching an innovative product from the concept phase to marketing and promotion.

The Business Development Director for Tetra Pak Netherlands will deliver a presentation on packaging innovation and will highlight a number of case studies.

Tesco’s Head of Retail Ready Packaging and Merchandising, Liz Hulbert, will present the retailer’s perspective and requirements for Shelf Ready Packaging (SRP).

The environmental impact of packaging will also be on the conference programme, with Sunder Rajan, Director for New Business Development at Avery Dennison Engineered Films, speaking to delegates about the latest innovations in environmentally friendly film materials.

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