MegaSpirea has developed a dynamic, in-line envelope creation and finishing system, the Mailliner 100, which was launched at IPEX. The Mailliner 100 uses output from a continuous form printer to produce fully finished mail pieces in a single process without the added cost and handling of traditional envelopes.
Emtex performs the complex orchestration of constructing and optimizing the document pages, inserting a digital envelope image and adding finishing information into a single print stream.
Through integration with Emtex’s Production Intelligence solution, organisations with legacy and modern print applications will be able to use the Mailliner 100 by inserting the envelope image, postal address and finishing marks directly into the datastream just before printing, without altering the underlying business application. In addition, the envelope image can be personalised with one-to-one variable data marketing messages, further increasing the business impact of the mail piece.
Ms. Clare Woodman, MegaSpirea’s chief operating officer says: “The integrity of the document is guaranteed by this workflow because the content always follows the envelope. The result is a ready-to-mail envelope produced at low cost.”
In addition to the Emtex relationship, MegaSpirea International and Pitney Bowes Document Messaging Technologies have agreed to explore potential technology and business synergies during the initial roll out of the Mailliner 100 later this year.
“We are excited about this new opportunity to uniquely leverage our print stream technology and experience with legacy applications to streamline a new innovative approach to mail finishing”, says Tim Moylan, general manager at Emtex.
Emtex is a wholly owned subsidiary of Pitney Bowes, and author of the industry-leading output management solution; Emtex Intelligence Suite (EIS), which consists of FlexServer, VIP, VDE and OptionSuite. Emtex enable organisations with high volume, mission critical document production requirements to reduce costs through improving operational efficiencies.
