The new inkjet system aims to provide mid volume print operations, direct mail houses, and commercial printers with an affordable colour solution that blends transaction and promotional information into full colour integrated TransPromo customer communications.

The VT3000 printing system can be upgraded to higher speeds, with no change in floor space. It is flexible and modular, so users have a simple upgrade path as their volumes grow or business needs change.

The new entry level VT3000 printer joins the VT3000 systems currently available at 106 metres per minute and 152 mpm. The VT3000 product line offers a choice of possible configurations to meet a wide range of printing needs, from simple monochrome printing to full colour duplex printing.

With its modular design, each VT3000 system provides the flexibility to upgrade capability from one configuration to the next.

Charles Pesko, managing director, InfoTrends says the digital colour revolution is well underway and moving into TransPromo applications.

“In the high end of the production colour market where products like the VT3000 are active, we are predicting print volume growth of more than 60 percent,” he says. “This growth is driven in large part by high volume devices that are capable of meeting customers’ needs for low operating costs in a range of monochrome, spot and process colour applications.”

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